Ryan Schlesinger


Work

About

CarbonLeap





Apr  - Jun 2024
Branding, Web, Product

Credits
Co-Designer: Silvia Alberti
 Project Description
CarbonLeap is a branding and web/product design project developed in collaboration with a sustainability-focused startup. Positing next-generation farm intelligence, CarbonLeap enables farmers to fuse and analyze internal and external data to improve the quality and quality of their crops in a climate-responsible manner.

My Role
My role centered on working with the Co-Designer to help shape a clear visual identity and designing a cohesive product system that communicates the brand’s values in an approachable, accessible way. Focusing on the product design, I built an adaptable interface for users to view their emission data and goals/initiatives, subtly changing with an organizations progress in achieving sustainable goals.




CarbonLeap BrandCarbonLeap operates at the intersection of sustainability, data, and emerging technology. The challenge was to create a brand identity that could feel forward-thinking without becoming abstract or impersonal.

Working with the Co-Designer and the startup in its infancy, the focus was on designing a system flexible enough to support future growth, while remaining clear and grounded in the company’s environmental mission.

The visual system combines structured layouts with organic references, using color, shape, and hierarchy to suggest both data intelligence and natural processes. The logo and supporting elements were designed to scale across digital platforms, presentations, and future brand touchpoints.

Typography and color choices were guided by legibility and restraint, allowing information to remain central while reinforcing a sense of credibility and clarity.















Web DesignThe homepage design translates the brand system into a digital experience, establishing tone, hierarchy, and narrative flow. Rather than fully defining the site, the homepage acts as a foundation, outlining how content, messaging, and interaction could evolve over time.

This approach frames the website as an entry point into the brand, supporting consistency and adaptability as the product and company grow.













Product
The product design follows suite from the brand with it’s softer color palette, and smooth rounded corners, giving the UI a natural feel. A core pillar of the product is visibility of an organizations climate data, necesitating several methods for a user to view their data, goals, and progress towards their goals, manifesting in different ways across the UI.

As CarbonLeap is a goals focused, initiative driven product, the standard charts and graphs would change depending on an organizations goals and progress. To reflect this focus across the product, the UI interactions, nav, and buttons were designed to mirror an organizations progress, subtly changing in motion in an abstracted view of their actual data.


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